Products need value propositions that define their unique position in the mind of the targeted customers. Similarly, companies benefit from a differentiated expression of their brand to their market spaces.

Use my background to help you craft consistent messages. Sales to customers. Public relations to investors. Marketing to customer sectors. Provide clarity – from your organization to the market.

Engage customers with lean, to the point, product pieces and cut sheets for web and print. Highlight customer benefits and weave features, unique to your offering, together. “What’s in it for me” and why they should make the purchase will be the customer takeaway.

Reach your market with lean and effective messaging to promote product and brand. Seamlessly slot them into your campaigns (targeted email, webpage, and social media).

Provide lean, focused, effective scripts that keeps salesperson, service and the customer focused on value. Technical training requires a lean, well organized presentation of information. Easily followed text, containing timely illustrations and stories to make key points stick.

Let me help you craft compelling lead-ins, selling points, sticky stories and closing scenarios to frame the sale for those in customer-facing roles. Give your service and sales people the tools and confidence needed to turn an encounter into closer customer relations. Scripts for video and classroom will help them rehearse customer challenges and responses.

Make strategic and business plans more than an annual consumption of resources. Make them real. Make them clear. Make them accountable and deployable from boardroom to line level.

Leverage my experience to frame and write it lean and distinct for multi-level deployment.